MINI Developing Mini Cooper Rival
Mini's new car is intended to challenge the popular Mini Cooper.
After Audi’s reveal of its new Mini Cooper-fighting A1 this afternoon, and Nissan’s announcement of the Juke Mini Cooper-challenger, as well as the recently launched Citroen DS3 targeted at the Mini Cooper, MINI has announced that it too will launch a Mini Cooper Rival.
“We’re not going to get left out of this race,” said MINI brand president Sturgen Bahnhof. “Everyone is developing rivals to the Mini Cooper, so we will too.”
To those ends, Mini is developing an all-new platform that is expected to match or exceed the Citroen DS3, Mini Cooper, Audi A1, and Nissan Juke in handling, ride, and most importantly, premium feel.
“We’ll have all that shit with the customizable interior and a trillion a la carte options,” Bahnhof told MetaCars. “While the base models will be dog slow, our obscenely overpriced rival to the Mini Cooper S should really be zippy.”