Manufacturer to Intentionally Make New Entry-Level Model Kinda Ugly
Similar models from Mercedes and BMW
A luxury car company planning to release an entry-level model will intentionally make it kinda ugly, according to sources at the manufacturer.
“We don’t want to cannibalize sales. So we’ll make it look ugly enough that nobody that can afford one of our more expensive cars would ever consider buying it,” said an executive at the company. “It worked for Mercedes with the A-Class, B-Class, and C-Class ’sports coupe’ and of course it has been a tremendous success for BMW’s failing 1-Series coupe in the U.S.”
Others, however, pointed out that it would also make buyers of the entry-level model feel inadequate. “Oh sure, now they’ve entered the luxury brand. But we want to upsell them and make them feel like the next time around, they have to buy a more expensive model that’s not as ugly,” said Peter Gazetti of PMG Analysts.
Both Gazetti and the spokesman for the manufacturer agreed that they enjoyed watching people who spent months hyping the cars on internet forums then look dweeby while actually driving one. “Is that what irony means? If not, it should be,” the manufacturer’s PR man told MetaCars.
So true. Keep it up, this site is hilarious!
In a related story, CarsRulez blog commenter analysis shows that, according to the general blog commenting public, the most expensive aspect of a luxury car is the sheet metal.
“I was totally disappointed with how expensive the 1 series is” said roundel_mongrl_42, “I mean, we were expecting the same engine, transmission and interior features as the 3 series in a car that’s 15% smaller, which means it should be like $15k less, right?”