Hyundai Plans to Compete with Ferrari Enzo, Car Will Only Cost as Much as Ferrari 458
Does this Hyundai concept point the way for their new supercar? No.
Hyundai has announced plans to build a hypercar on the performance level of the Ferrari Enzo, but in typical form for the Korean manufacturer they plan to deliver it for a much lower price — only that of a Ferrari 458 Italia.
Presenting the news at a press conference in California, Hyundai spokesman Harold Nixon said “The market has been crying out for a fantastic value like this in supercars. The Enzo, which is technically out of production, still sells for between $600,000 and $1,000,000. We plan to deliver a car with that level of performance for the incredibly low price of $250,000.”
Hyundai also found success moving upmarket with its new Genesis luxury sedan, advertising it as a competitor to the BMW 7-Series at the price of a BMW 5-Series. Nixon elaborated “We’re going to do the same thing here. Ferrari Enzo performance, bargain Ferrari 458 Italia price.” Is the world ready for a $250,000 Hyundai? “Well, they were suckered into the $40,000 Hyundai. I don’t see what the difference is, really.”
Does that mean we can expect a Corvette-level Kia for the price of a Camaro?
What about a Smartfortwo level with the price of a Tata Nano?
How about something offering Hyundai-like performance for the price of a Vespa?