GM Hires 78 Year-Old Man To Debut New Youth-Oriented Buick Regal GS
Robert A. Lutz, a Korean war veteran, helped himself up to the stage to announce the new Buick. Shown beside him in classic Buick white, Lutz said it would “be the final nail in the coffin for the old Buick brand image.” The new Regal GS is equipped with new-era technology, such as power seats, locks, and windows, as well as a full-sized trunk.
Another General Motors spokesman, Harold Braudel, told media members: “This new Regal is a classic American sedan. It marries European engineering with European design, all brought together by European manufacture.
Mr. Lutz had already teamed up with General Motors for work in the past; the octogenarian charmingly brought his Cadillac sedan to a track contest some months ago.
“Our goal is to show how youthful Buick has become. We’re shattering perceptions, and also hips,” Braudel concluded.