General Motors Posts 21% Sales Gain For March; Incentives Play Large Role
Today, April 1, 2010, most automakers released their March sales statistics. Compared to the dismal March of 2009, there are widespread gains for even the less stable of firms. Ford steals the show with a 40% gain in sales, in spite of no brand new product hitting the showroom floors this past month.
But the most meaningful story is General Motors, which has posted a 21% gain in sales over March 2009. Analysts credit several reasons, including their weak March 2009 performance, increased incentives, and appealing new products. It is also likely that GM has benefited from some Toyota shopping refugees.
Speaking to Automotive News, Rebecca Lindland, director of automotive research for the Americas at IHS Global Insight in Lexington, Massachusetts said “The deals are unbelievable right now. “This kind of sales activity is what we need to see in order to achieve the types of improvement being forecast for the year.”